Twitter Rage

How to manage Twitter without losing your cool (status)

Did you know that Twitter limits the number of people you can follow?  Neither did I.  I did know that it is generally a good idea to keep the number of people you follow not too much larger than the number of people who follow you, but that sounds boring and vague.  Your status as a productive member of Twitter-land is a bit fickle, but you can relax now.  I’ve figured this out for you.


I recently renewed my interest in my own social media / content marketing work.  (Thus this blog…)  And as part of this new obsession, I’ve been exploring Twitter.  I came across the first tool that dramatically increased my followers:

1.  Add people you know using Twitter’s “Find friends” feature.  Many of them will follow you back.  And voila, you have followers who actually know you, care what you have to say and will interact with you.  That is, after all, kind of the point.

So that was fun.  And as part of that little experiment, one of the people I followed is a friend of mine, Liz Roop.  (@LizRoop, follow her.)  Liz is a super popular Health IT PR pro with more than 1,500 followers.  She acknowledged my follow, like all good social media users should, and said that she would follow me back as soon as Twitter would let her.  She said she was “stuck in Twitter algorithm purgatory” and needed more followers so she could follow more. 

It didn’t occur to me exactly what she meant then, but I’ve been seeing this issue come up regularly and did some investigating.  Seems that Twitter will only allow you to follow 2,000 accounts unless you have more than a certain number of followers.  (That number seems to be a bit of a moving target according to Steve Buttry.)  So, there are two choices.  Get more followers or lose some of those you’re following.  This leads me to number 2.

2. Unfollow inactive users.  Sounds obvious, but can be so tedious.  Not any more.  There’s an app for that.  Or rather, a few internet services.  Ranging from very simple, unTweeps, to a more detail-rich ManageFlitter. 

Finally, here’s a freebie from me to you:

3. Don’t be annoying.  Seems obvious, but I guess it’s easy to forget that dumping all of your tweets on Twitter at once is annoying and easily overlooked.  Bufferapp is great for scheduling tweets.  And if you don’t want to guess about the best times to post, Tweriod has you covered.  It checks your list of followers and lets you know the times they are most likely to be online.

For more details on getting, keeping or losing followers on Twitter, here’s some more info:




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